Digital Entertainment · near ·
Live commerce infrastructure outruns its APAC seller shortage
Live streaming platforms, particularly those in East Asia, are increasingly serving as core retail infrastructure by expanding shoppable video integration into US/UK markets. This strategic move is driven by opportunities for monetisation through transaction fees, ad slots, and data services offered to merchants, diversifying revenue beyond traditional live streaming models.
Part of the Technology Opportunity Outlook, Korim's monthly analysis of emerging opportunities in this sector.