Medical Communications · near ·
Medical communications teams are outrunning their discoverability constraint
Generative Engine Optimisation (GEO) is emerging as a critical competency for medical communications teams, requiring a significant shift in content strategies. This is driven by the need to ensure discoverability and impact in an increasingly AI-dominated search and content landscape, particularly as AI-driven medical communications become more autonomous and omnichannel.
Part of the Healthcare & Life Sciences Opportunity Outlook, Korim's monthly analysis of emerging opportunities in this sector.