Healthcare Marketing · near ·
Monitoring drug information in clinicians’ AI searches gives medical communications agencies a subscription service to sell drugmakers
Major operators are facing a significant shift in how healthcare professionals (HCPs) find medical information, moving towards AI-powered search engines. This necessitates a new offering: 'generative-engine optimisation' (GSEO) services that ensure the discoverability and accuracy of scientific information within external AI systems, moving beyond traditional content generation to AI-native content strategies.
Part of the Healthcare & Life Sciences Opportunity Outlook, Korim's monthly analysis of emerging opportunities in this sector.