Live Streaming; Digital Entertainment; Social Media · medium ·
The creator economy's monetisation window forming under platform competition
The creator economy is maturing into sophisticated media micro-enterprises, compelling live streaming platforms to compete on providing advanced monetisation tools, favourable revenue-share models, and access to brand deals beyond traditional advertising. This creates a gap for platforms and services that can empower creators with diverse and equitable monetisation strategies.
Part of the Technology Opportunity Outlook, Korim's monthly analysis of emerging opportunities in this sector.